Tuesday, September 19, 2017

A Community Marketing Experiment

We have great content for the conference, and now we need to make sure the great content gets to amazing participants. The practical contents we've cooked up together with the speaker community can only teach you things if you participate. 

A few years back, we learned from the wonderful Helena Jeret-Mae that "Nothing happens when nothing happens". She had observed how her career turned more exciting as she started showing up at conferences. And we've learned that sometimes the best way to get change initiated is to have people in conferences teach the colleagues that won't listen to you. So you should join, and make sure your contacts get in too. 

Early Bird Tickets are available now until Nov 31st and you can get your ticket at http://europeantestingconference.eu 


We also want to announce a community marketing experiment. Many conferences hand out tickets in the background to communities for promotion, and we want to experiment making this available for normal people, not just community leaders. Our offer is this:
Find five people who would like to join our conference. We give you a discount code of 10% and when it is used five times, you get your ticket for free. 
If you believe you want to be here and would help us in getting the right people together for a great conference, get in touch for the code. You find us at contact@europeantestingconference.eu


Monday, September 18, 2017

Announcing an Awesome Program

TL;DR: European Testing Conference 2018 in Amsterdam February 19-20. Be there! 

Two months of Skype calls with 120 people submitting to European Testing Conference 2018 in Amsterdam has now transformed into a program. We're delighted to announce people you get to hear from, and topics you get to learn in the 2018 conference edition! Each one of these have been hand-picked for practical applicability and diversity of topics and experiences in a process of pair-interview. Thank you for the awesome selection team of 2018: Maaret Pyhäjärvi, Franziska Sauerwein, Julia Duran and Llewellyn Falco.

We have four keynotes for you balancing testing as testers and programmers know it, cultivating cross-learning:

  • Gojko Adzic will share on Painless Visual Testing
  • Lanette Creamer teaches us on how to Test Like a Cat
  • Jessica Kerr gives the programmer perspective with Coding is the easy part - Software Development is Mostly Testing
  • Zeger van Hese Power of Doubt - Becoming a Software Sceptic
With practical lessons in mind, we reserve 90 minute sessions for the following hands-on workshops you get to choose to participate two, as we repeat the sessions twice during the conference:
  • Lisa Crispin and Abby Bangser teach on Pipelines as Products Path to Production
  • Seb Rose and Gaspar Nagy teach  on Writing Better BDD Scenarios
  • Amber Race teaches on Exploratory Testing of REST APIs
  • Vernon Richards teaches on Scripted and Non-Scripted Testing
  • Alina Ionescu and Camil Braden teach on Use of Docker Containers
While workshops get your hands into learning, demo talks give you a view into looking someone experienced in doing something you would want to mimic. We wanted to do three of these side by side, but added an organizer bonus talk on something we felt strongly on. Our selection of Demo talks is:
  • Alexandra Schladebeck lets you see Exploratory Testing in Action
  • Dan Gilkerson shows you how to use Glance in making your GUI test code simpler and cleaner
  • Matthew Butt shows how to Unit/Integration Test Things that Seem Hard to Test
  • Llewellyn Falco builds a bridge for more complicated test oracles sharing on Property-Based Testing
Each of our normal talks introduces an actionable idea you can take back to your work. Our selection of these is:
  • Lynoure Braakman shared on Test Driven Development with Art of Minimal Test
  • Lisi Hocke and Toyer Mamoojee share on Finding a Learning Partner in Borderless Test Community
  • Desmond Delissen shares on a growth story of Two Rounds of Test Automation Frameworks
  • Linda Roy shares on API Testing Heuristics to teach Developers Better Testing
  • Pooja Shah introduces Building Alice, a Chat Bot and a Test Team mate
  • Amit Wertheimer teaches Structure of Test Automation Beyond just Page-Objects
  • Emily Bache shares on Testing on a Microservices Architecture
  • Ron Werner gets you into Mobile Crowdsourcing Experience
  • Mirjana Kolarov shares on Monitoring in Production 
  • Maaret Pyhäjärvi teaches How to Test A Text Field
In addition to all this, there's three collaborative sessions where everyone is a speaker. First there's a Speed Meet, where you  get to pick up topics of interest from others in fast rotation and make connections already before the first lunch. Later, there is a Lean Coffee which gives you a chance for deep discussions on testing and development topics of interest to the group you're discussing with. Finally, there's an Open Space where literally everyone can be a speaker, and bring out the topics and sessions we did not include in the program or where you want to deepen your understanding.

European Testing Conference is different. Don't miss out on the experience. Get your tickets now from http://www.europeantestingconference.eu 

Wednesday, July 12, 2017

Content Creation Process 2018 is on its way!

European Testing Conference 2018 takes place in Amsterdam, the Netherlands on February 19-20th 2018. Check also our web pages

European Testing Conference does its content creation a bit differently. While other conferences call for proposals, we call for collaboration. We want to meet the people delivering the talk, have a conversation on what the talk is about. After all, the talk isn't the writing, but it's what you say on stage. 

We seek a balance of testing and quality topics as testers and developers know it, with a practical emphasis. 

Call for collaboration - what is it?

When you submit for European Testing Conference, it is just an opening connection for us to have an online face-to-face discussion with you. For the 2018 edition, the organizers pair more heavily than before, meaning you get to have a friendly chat with two of us.

We know we have limited space, and a vision of how we would most likely want to fill that space. We learn as we work with people, and our vision adapts. We seek the best content for our participants. But not only that.

When we collaborate, we might learn ways for us to help you forward with other conferences you might not have known of. We might give you hints on how to improve your submission. And at minimum, we get a chance of forming a connection between you and us, and we appreciate your time. 

Have you submitted already? Let us get to know you. Deadline is August 20th. 

Wednesday, July 5, 2017

Call for Collaboration 2018

ETC 2018 Call for Collaboration

Other conferences call for papers or proposals. We call for collaboration.

TL;DR: Propose an idea or outline for a session. We are selecting based on discussions via Skype/Hangouts.
Event: ETC 2018 in Amsterdam, Netherlands 19.-20.2.2018.
Compensation: Speaker travel expenses guaranteed by the conference.
Deadline: Submit by August 20th.

Submit.

Our conference

European Testing Conference 2017 takes place in Amsterdam, Netherlands February 19.-20.2.2018. The conference travels annually to different locations in Europe.

We are setting up the best practical testing conference that represents testing as different people know it: testers, developers, business analysts and managers. We recognize that testing is continuous, and we want to learn to do its different flavors better through sharing ideas and experiences in spirit of dialog. We seek to understand.

Looking for sessions

To find the right people to share in this conference, we want to collaborate with the existing and emerging speaker communities. We find our professional home communities to be those of agile and context-driven testing, and software craftsmanship, but actively seek to break the walls between them.

We want a good balance of European and non-European speakers and a good balance of craftsmanship and (exploratory) testing backgrounds.

We ask you to collaborate on three types of sessions:

  1. Talks of ideas with practical applicability (30 minutes)
  2. Demos of ideas in use – show and tell (40 minutes)
  3. Workshops of hands-on experiences for participants (90 minutes)

We ask you to collaborate, because we believe the best results come out of working together. We want you to share your topic and excitement, and collaborate before you invest heavily in making the session final as a proposal.

We acknowledge we can’t fit all the great sessions there are. So we want to make it mutually efficient while enabling great content we as organizers would be unaware of. We believe there’s more value out of the collaboration than just our conference talk selection through getting to know one another.

When you respond to the call and we’re considering you, we’ll have a 15-minute Skype/Hangouts session with you to talk about your idea. If you get cut from consideration just for not having space in our talk budget for your type of idea, we’ll let you know by email. We expect the finalized abstract from those who we choose, not as criteria of entry. Timeframe for the discussions is August and September, and this call closes on August 20th.

What we have to offer:
  • entry to participate and present at a great conference in Amsterdam, Netherlands 19.-20.2.2017
  • travel expenses and hotel 3 nights reimbursed
  • Profit sharing – we share ½ of the profits with the speakers. You get part of the honorarium pot that translates to money, based on the conference’s financial success and the length of your session

What we expect:
  • Speakers who can stay and participate for the duration of the conference. This is very important to having a great learning environment.


Come. Learn. Do. Teach. Test.

Tuesday, January 10, 2017

Pre-Conference Training without the conference

European Testing Conference 2017 takes place in Helsinki, Finland on February 9-10th 2017. Check also our web pages

Just before the European Testing Conference 2017 on Wednesday Feb 8th, we are organizing a set of one-day trainings. As we have been talking about the conference and the pre-conference trainings with various people, we have come to a realization we wanted to share.

The pre-conference trainings are not an extension of the conference, but they are sessions for a different audience. They are the local people's chances to get great trainings that it would be expensive to travel to. The trainers are here for the conference, but as they are here, it would seem a shame not to make their best *training* content available.

In a conference, a participant gets multiple views and practical tips from various speakers, and in particular, networks with other professionals. The time for each topic is limited, and it is a great way to sample on things we might want to dig in deeper.

In a training, a participant gets thorough, hands-on guidance on how to work with a particular theme. Trainings give us a chance to pass on a bit of skill and dig in deeper into the participants problems.

Take a look at our trainings. Think of them from the perspective of your and your colleagues training needs. Would learning the things these trainings provide help you succeed with your testing? We believe they would.


Contact us for group discount for groups of 3 or more people. We've put a lot of love and thought into organizing this and would love to you to join us, either for the trainings or the conference. Or even both.

Thursday, December 8, 2016

Experiment with giving out free tickets for use of your personal networks

European Testing Conference 2017 takes place in Helsinki, Finland on February 8.-10th 2017. Check also our web pages
 
We have an amazing conference and amazing pre-conference trainings coming up in February. We'd love to see people join us, and we are realizing that the networks you have outshine the networks we have in passing on the word, and want to invite you into our experiment:

Get a free ticket for yourself (transferrable) for finding five people from your networks to join the conference. 

Get in touch to get a personalized 10 % off the prices discount code and pass the message for people to join European Testing Conference. Your contacts get the discounted tickets with that code, and with five uses of the code, you get your free ticket.

The little epiphany leading to us trying this out is that this is what conferences have been doing forever with closed circles. We want to see if opening this up is something people would be interested in.

We don't ask you to pass our marketing message. We ask you to look at our program, see if you feel you're excited about it and share your own personal excitement in whatever way you choose.

We keep hearing from people that they *did not know* the conference existed. Partner with us to make sure your contacts don't need to feel that way.


Thursday, September 22, 2016

From Not Paying to Speak to Timely Payment

European Testing Conference 2017 takes place in Helsinki, Finland on February 8.-10th 2017. Check also our web pages
 
It's never been as easy to organize a conference as today. Just decide you do it. If you want to start small, try a single track conference. Find a place that has flexible terms on number of participants  and invoices first part just a little before the conference (easy or hard depending on country). Find speakers to fill your day and attract the crowd. Finally, find people who will pay for the tickets. If you hook on to an existing community, that might be also straightforward.

The thing in particular that makes organizing new conferences easy is the fact that the common expectation for speakers still is that they pay their expenses to come and speak, or at minimum, when you promise to pay the expenses they expect that to happen after the conference. Speakers commonly act as a distributed loan office for the conferences.

The usual sums tossed around in conference budgeting is 700 euros within Europe and 1400 euros when from outside Europe. That's a significant amount of money to bind into someone else's conference for up to 6 months in advance. And surely you need to book on time, otherwise that budget won't be enough.  And you would rather see the conference not pay extra just because you, as a speaker, booked late. 

This is one of the many things  we've set out to do differently for European Testing Conference. Just now, 5 months into the conference, we sent out an expense link to all our recently chosen speakers to encourage them to submit their travel expense compensation claims as they incur. We also opt to coordinate the whole travel from our end with some speakers who don't have even momentarily these kind of assets around to move.


Why is this relevant? Why do we care? The reason is to enable voices that are worth hearing and learning from for you, our audience.  The speakers that would have to choose not to do speaking as finances are hard. We want true diversity, and it means for us that we are working actively to bring down blocks that stop people from sharing the great stuff they have.

Most of seasoned speakers (consulting speakers) are past this already. But they are not the only ones we want to hear from, as awesome as they are. And for them, it might be that a significant part of their assets is tied into payments to expect on expenses of various conferences they're doing. 

Not all of us have a company to back us up and we still have things to say. Asking for different (fairer) treatment seems like something that shouldn't need to happen, when it could be built into the system.

Friday, September 2, 2016

Safety at conferences

European Testing Conference 2017 takes place in Helsinki, Finland on February 8.-10th 2017. Check also our web pages

There's an item on the organizers to-do list that did not get done for the 2016 edition a Code of Conduct.

The reason why it is still on the to-do list is twofold. One is that it is easy to believe that this conference will reflect the values of its organizers. Another is that instead of copying a common code of conduct, we feel we have special needs. 

The code of conduct we want could be summed up as Don't be a jerk. We would like everyone to feel safe and included. And we recognize that with a special mix of testers and developers, and our history of separation it is easy to make someone not feel safe. We will have differences of backgrounds and opinions. We hope to work on those in spirit of dialog and aim of understanding the other over winning an argument. 
Testers say things that offend developers. "Developers can't be trusted with testing". "What developers do is only checking". And Developers say things that offend testers "You're not needed unless you become programmers too". "Why didn't you find that bug, testing is your responsibility".
We want to start this conference from the premise that we are all valuable. Testing is too important to be left only for testers - it's everyone's business. We need diverse views to make feedback make more sense in the world of software development. 

When there is any reason to feel unsafe at European Testing Conference, we hope people would approach us and we're committed to take things seriously. And we recognize that even we are not immune to offending people with out actions even with a good intent. 

We have work to do on this one. Creating a safe learning space is something we all do together. 

Wednesday, August 31, 2016

Testing is important is a given

European Testing Conference 2017 takes place in Helsinki, Finland on February 8.-10th 2017. Check also our web pages.

When we started European Testing Conference, two things were very clear to us in the vision:
  • Our focus is practical - "getting experts and practitioners together to talk, learn and practice the art of testing" and "We’re tired of conferences that feel more like sales pitches than practitioners sharing the craft"
  • We're about testing, not testers - "we bring together testing from developer and tester perspectives in a practice-oriented package in a dialog culture, aiming for mutual learning of how testing can be done in practice"
With the collaboration calls with our potential speakers, what this means in practice has been shaped for clarify. We're not selecting talks that explains what testing / tester is and isn't. We're selecting examples of what testing looks like. What would be the practical things people have done and want to teach others. From people in different locations, organizations, and different roles. From voices old and new.

With every collaboration call, we've been looking for the practical core to every view that the amazing potential speakers have proposed us. We've learned that sometimes the practical stories are hidden under abstractions. Sometimes people want to talk about a big thing in a short time, when a subset of the big thing is of the best practical value to us.

In this conference, we take it as a given that testing is important. Testing is needed. And we respect the variety of ways to organize for it, and learn from each other in the spirit of dialog.

Super-Early Bird Tickets are available until end of August (timezone: whole world). And Early Bird Tickets after that. 

Join us to learn on testing from peers. The organizers and speakers are approachable and everyone wants to share both in sessions and on hallways. Be there to take your learnings back to the work we do.

Wednesday, August 10, 2016

It's all about people

European Testing Conference 2017 takes place in Helsinki, Finland on February 8.-10th 2017. Check also our web pages

We've had a lovely time setting things up for European Testing Conference 2017. In the spirit of experimenting all kinds of new things that we believe would take things forward, this upcoming year sees two major changes.

Collaboration with speakers has a new meaning

Usually, when you submit to a conference, there's a program committee with a group of reviewers who carefully read what you've written. They ask you to label your proposal, describe it as you'd describe it for people you want to join your session, and describe it as giving a little more detail on understanding what you'll actually do. They ask you about you, your work experience and your speaking experience.

We asked too, but the detail in how you write when you propose a session with us isn't the basis we use on choosing. We talk with every single one of our submitters - as long as they schedule the Skype talk from a vast variety of times we've made available.

Our call for collaboration is still open until August 21st. But we've already started discussions to learn about who these people are and what their topics are about.

For each of the calls, there's a feeling of being honored to meet face-to-face over Skype wonderful testers, developers, analysts and managers all around the world. Each one has unique experiences, and the excitement to their topics shines through. Some receive feedback on trying to fit too much into a talk and we talk about how they feel about adapting the talk. Some receive feedback on the fact that many people talk on similar topics, and the choice of which one will fit is going to be a hard one.

For each of the calls, it's not just the applicability for this conference we're concerned for. We want to help these people find the places that are right for them to share the passion they clearly have. We want to help these people find help to grow as speakers if that is what they need.

Each call emphasizes the belief I couldn't quite phrase earlier: it's all about people. We have the need of connecting, sharing, and building our ideas forward in dialog that crosses borders of roles in software development. We know testing is important, we want to know how to learn to do it better!

The three ways of connecting at the conference

We have created a conference outline, like a budget of time allocated for different kind of sessions. We're in the process of publishing that on our web page.

We loved the people connecting element last year. In one of the collaboration calls, we learned that last years connections taught about what people really know on a topic and how that could be taught better, and created a pairing relationship between a tester and a programmer to bring even more awesome sessions for this next conference or other conferences out there. We want to see people get creative together, to work out together, to cross comfort zones in a safe environment.

Our program will keep the two conference-wide sessions that don't have a prescheduled agenda:

  • Lean Coffee discussion in the middle of the conference allows people to bring out questions, ideas and experiences in a variety that no single presenter is able to do. Lean coffee has little to do with coffee, it's just time-boxed discussion around topics of the group, one topic at a time until the group feels it is time to move on. 
  • Open Space is the possibility to share the stuff you have to share, whether you're a participant, or a speaker-participant. Announce a session in one of our locations, and people who are into your topic will join you. Law of two feet allows people to move where they feel they are learning or contributing. 
We are adding a third session with a social nature. For lack of better word, we call it speed meeting. This is a conference where no one needs to be alone. We start with finding things we connect in, sharing little insights. 

There's still formal contents

If all this social makes you feel awkward, don't worry. Most of our days are still filled with great conference program. We have 30 minute talks from experts around the world. We have 45 minute demo talks, to show applying something in practice. And we have 90 minute workshops for you to get to try stuff. 

Join us, we believe the event that is this much fun to organize will be fun to participate. Learning new things is fun. 

Tuesday, August 9, 2016

Super-Early Bird Tickets for European Testing Conference 2017

European Testing Conference 2017 brings together the software craftmanship and tester viewpoints to testing in lovely Helsinki, Finland 9.-10.2.2017. Super-Early Bird tickets are available for three more weeks for the price of 496 euros (incl. VAT), get yours by end of August!

Tickets available from our web shop, also with an invoice!

With this message, we are proud to announce our keynote speakers:
  • Fiona Charles brings in deep, long-term understanding of testing as testers/test managers know it.
  • Kevlin Henney represents the developer perspective to testing.
  • Gitte Klitgaard is our inspirational speaker, helping us all be brave at work and while learning through practice.
  • Nicola Sedgwick shares from personal experiences with a voice that has not been heard enough yet while should be.  

We’re building the program, and the full program will be available mid September. Personal discussions with everyone who submits are ongoing to select you the best practical contents at delivery, and submissions close on August 21st.

Before the conference, there is a separate training day 8.2.2017 with 5 options, for 496 euros separately, or together with the conference for 930 euros total.

More information on the conference is available on our web site.

This conference is brought to you by the organizers Maaret, Adi, Llewellyn, Aki, Alina and Simon - 3 testers, 3 programmers to build a balanced program worth attending!

Monday, June 13, 2016

ETC 2017 Call for Collaboration

Other conferences call for papers or proposals. We call for collaboration.

TL;DR:  Propose a talk without necessarily finalizing the abstract. Defer event-specific work through collaboration (talk on Skype/Hangouts) to only happen when selected.
Event: ETC 2017 in Helsinki, Finland 9.-10-2-2017.
Compensation: Speaker travel expenses guaranteed by the conference.
Deadline:  Submit by August 21st

Submit

Our conference

European Testing Conference 2017 takes place in Helsinki, Finland February 9-10th 2017. Conference travels annually to different locations in Europe.

We are setting up the best practical testing conference that represents testing as different people know it: testers, developers, business analysts. We recognize that testing is continuous, and we want to learn to do it’s different flavors better through sharing ideas and experiences in spirit of dialog. We seek to understand.

Looking for sessions

To find the right people to share in this conference, we want to collaborate with the existing and emerging speaker communities. We find our professional home communities to be those of agile and context-driven testing, and software craftsmanship, but actively seek to break the walls we’ve built up between the communities.

We want a good balance of European and non-European speakers and a good balance of craftsmanship and (exploratory) testing backgrounds.

We ask you to collaborate on three types of sessions:

  1. Talks of ideas with practical applicability (30 minutes)
  2. Demos of ideas in use – show and tell (45 minutes)
  3. Workshops of hands-on experiences for participants (90 minutes)

We ask you to collaborate, because we believe there are two types of sessions we could get.

“Best of”

The first category is solid sessions that awe people in other conferences already. Our audience has not seen them, and we might not be aware of them. Tell us!

“New Sessions”

The second category is sessions that could emerge when there is the right stage. Most proposals conference speakers work hard on will be in this category. We want you to share your topic and excitement, and collaborate before you invest heavily in making the session final as a proposal.

We acknowledge we can’t fit all the great sessions there are. So we want to make it mutually efficient, yet enabling great content we as organizers would be unaware of. We believe there’s more value out of the collaboration than just our conference talk selection through getting to know one another.

When you respond to the call and we’re considering you, we’ll have a 15-minute Skype/Hangouts session with you to talk about your idea. If you get cut from consideration just for not having space in talk budget for your type of idea, we’ll let you know by email. We expect the finalized abstract from those who we choose, not as criteria of entry. Timeframe for the discussions is August and September, and this call closes on August 21st.

What we have to offer:

  • entry to participate and present at a great conference in Helsinki, Finland 9.-10.2.2017
  • travel expenses and hotel 3 nights reimbursed
  • Profit sharing – we share ½ of the profits with the speakers. You get a share into honorarium pot (1 share for talks/demos, 2 shares for workshops) that translates to money based on the conference’s financial success

What we expect:

  • Speakers who can stay and participate for the duration of the conference. This is very important to having a great learning environment.

Come. Learn. Do. Teach. Test.

Submit now. 


Thursday, June 9, 2016

Calling for a Keynote!

Many (most) conference fill in the keynote slots with regular faces as keynote speakers. As an organizer, who is a speaker and a starting keynoter, Maaret Pyhäjärvi is driving a new style for one of the European Testing Conference 2017 keynotes.

We have invited three of our four keynotes, and the fourth one is now open for a call to keynote for  European Testing Conference 2017 in Helsinki, Finland on Feb 8.-10th 2017.

There are people out there who know they would do great on a keynote. They are strong presenters with experience, and a message that needs to get heard. As conference organizers, we can't know who they are, and without a public call, we will choose only amongst people we know of.

This is a conference on testing as developers and testers and business analysts know it. Your talk could be anything you think is appropriate for this mixed audience with interest in testing.

For selection, the final call is on the organizers. To work on our understanding, however, we team up with our advisors to ask for their perceptions.

In this call, we ask you to announce yourself and your topic(s), provide a video reference if you have one of you speaking. If your don't have one, you can either create one or do a sample piece with us over Skype.

You have until end of June to let us know of your existence, we select the keynoter in July.

If you feel like coaching would help you with final delivery, don't let that stop you. There's people we can direct you to for help.

What we offer:

  • We pay travel + stay for all our speakers for three nights. Conference entry is free. And we have a speaker's dinner on Feb 8th 2017, just before the conference.
  • Keynoters get 5 shares into our speaker profit sharing model. In 2016 it meant being paid 800 euros. 
  • Keynoters get to amp up their income by delivering a one-day training where half of the profit is theirs (that is on Feb 8th)
What we require:
  • You want to stay for the whole conference and not just show up to deliver a talk

We'd love to see a new keynoting voice emerge!

Call for Keynotes is here.


Added note: this is not a women-only call but a new keynoters building up their reputation call. Gender is not a selection criteria in any way here.