Sunday, May 29, 2016

Our 2016 compensation model

We're happy to announce that we have finalized the details of our Speaker compensation model 2016 edition. That is, we know we made some profit. We have shared the rules of how we share the profit with our speakers. And we're organizing for the details of the compensation to take place.

Our model is based on shares. As a speaker of European Testing Conference, you get shares. If we barely break through or even end up on the negative, all the speaker gets is their expenses paid - that is the minimum. But if we make a profit, we share it according to the shares.

A keynote speaker gets five shares. A regular session speaker gets one share. A workshop session gets 2 shares. And organizing for the whole year gets you four shares. In 2016, a share was worth 160 euros.

We offer our speakers three ways to take the money:

  1. Invoice it
  2. Take a ticket for 2017. Use self, or pass on. 
  3. Leave it for our secondary idealistic goal: scholarships for new speakers for conferences that don't pay the travel costs. 
We already know that from the support of our speakers, we will be launching an experiment with SpeakEasy and a conference to enable a new speaker traveling to conference to speak without paying for the travel costs themselves. 


We do this to change the world of conferences.

Stay tuned for early June for our Call for Collaboration on how you could become part of the 2017 experience! 

Monday, February 22, 2016

Search for people of 2017 begins!


European Testing Conference 2016 was a blast, and we'll get back to sharing the feedback, the financial report and video content as those come together. But we already have a new year in the making as our thoughts are on European Testing Conference 2017 in Helsinki, Finland.

As before, we will be looking for you to join in various roles: we'd love to see you become a participant and create the wonderful atmosphere we could enjoy in 2016. We welcome you as an organizer joining our ranks and taking the conference to new heights. If organizing is a little too much, become an advisor and have discussions with us on what the content should be and how we should approach the conference in general. And we're right about now starting the search for speakers. There will be a call for co-creation to ask for you to get in touch, but co-creation is really an ongoing process. Get in touch so that we know of you.

There was a great blog post in synch with this conferences values  today. We picked up a few ideas from it:

  • We need to do Lift Pitch Online - the 5 minute pitch for your practical sessions to make selection more interactive. And true to Maaret's Speak Easy appreciation, this is not a one-off, but should you feel you want to improve on feedback, you'll get to try again. Skype is great for this. 
  • We need to assess if we could introduce a model of free tickets for upcoming year for conference speakers, at least ones that identify as new to sharing in public. I know I hear nothing until I've delivered my talk, and would love to enable the year of full participation. 
We also know better than before how we'd describe what we seek in sessions: 
  • We seek focused ideas that inspire to action
  • We seek practical sessions that show how things are done. A demo or an experience over a talk. 
  • We seek people who speak to meet people and want to be around the whole conference. 
There was one particular discussion I had with many of our 2016 speakers on the conference working towards not paying to speak. When I shared the news that we will be paying honorariums already this year, every speaker said they don't do this for money. They are happy with the expenses covered. Sometimes they even feel they would pay to meet the other speakers and get in the in-circle, and to get the stage to meet all the wonderful participants. My point is only: this is work, even if it is fun work. Opportunity cost matters: with all time you could be doing something else. If you can be paid, wouldn't that be great even if not a must-have? If you would choose over two otherwise similar audiences but one pays and the other doesn't, wouldn't that matter to you in your selection? 



Friday, February 5, 2016

Let's talk about t-shirts

There's probably very few topics while organizing this conference we've had as much discussion and wonder as on a seemingly simple task of t-shirts. Since we use this blog to share stuff conference organizing around European Testing Conference teaches us, this a must share lesson.

Have you even been to a conference that hands out shirts, where all the shirts are same model but just different sizes? There's a concept of "unisex" shirt, which basically means that everyone gets to wear a t-shirt designed for men.

I've received during my career probably about 100 conference / event shirts, and very few of them stick. The fact that they are men's shirts has always meant that I pick up one, and give it as a souvenir to one of my relatives, or enjoy the cleaning opportunities with a new rag. Out of these shirts, there's two I have used at or after the conference: the TestBash t-shirt (fitted for women!) and the fitted long-sleeved shirt one of my employers got me that was my absolute favorite for a long time.

Think of it this way. If you are a man and arrive at European Testing Conference next week, how happy you'd be when we hand you a women's fitted model? We thought you wouldn't be, so we've been using a lot of time on back and forth on trying to think what we'd like to give as choice for people.

Last year at Agile 2016, this whole issue of t-shirts became very clear to me. I was given a "women's shirt", that was that only by a name. The poor conference organizers were puzzled on the discussion, after all their t-shirt vendor had told them the model they had was women's. It was only smaller in sizing, not fitted as a women's shirt would be. With European Testing Conference, we heard exactly the same with t-shirt vendors, and going around to find just the right model is actually a lot of work.  It's so easy to get the wrong one even if you tried.

Not everyone, regardless of gender will ever care about the t-shirt. We ended up with different image designs for the men's and women's, and some feel strongly that wouldn't be right either. But let's say it this way: I'd rather not have a graphic element on both sides of my chest, that works in men's but not so much on women's version.

Conference t-shirt is a successful investment if people wear it after the conference, and it starts good discussions that perhaps lead to people discovering the conference. We'll see how this works out, but it surely is an experiment that takes a bit of effort where everyone is an expert on people they've been in touch with. Now, fingers crossed our shirts arrive in time, and we don't have to ship them around after the conference.

Wednesday, January 27, 2016

Do you know Altom?


Organizations really are defined through a group of people. They recruit people that fit and form a culture. And the organization I want to introduce is very special in this sense.

Altom (@altomsays) is a company based in Romania, with a subsidiary in Finland. Altom is one of the Gold sponsors of European Testing Conference. Even though I sincerely hope they get they money's worth in sponsoring us, I also believe they are in this to support a cause of skilled testing.

This post is not part of our sponsoring agreement, but emerges from my need of introducing a group of people. If you ever have a chance of meeting people under the Altom flag and your experience is anything like mine, you will find people that are:
  • Seeing the big picture of testing, capable of management, testing, and automation in a smart, practical way
  • Willing to share what they know to change the world of testing
  • Fun to hang out with, insightful and caring
My first experiences with Altom-ese were from Finland. Organizing local testing community events, I got in touch with people who volunteered to help, and delivered on every promise. And not long, they were doing things I has secretly hoped that would happen in Finland, like bringing international testing stars like Michael Bolton and James Bach to deliver us trainings. I took my RST with Michael through Altom.

Skilled testing is their thing. In addition to enabling RST in Finland and Romania, Altom-ese are deeply involved in communities like Tabara de Testare, the Romanian Testing Community. And in recent years, they have been taking action in enabling international online training on Cem Kaner's Black-Box Software Testing course series, the next generation.  For the BBST commercial series, they do important work on making sure that creating and maintaining the course to help it improve further is financially sustainable.

Altom will be there with us in Bucharest 11.-12th. They are happy to talk about what they do as a company, but being the awesome individuals they are, they are always happy to discuss anything. I hope we have a chance of introducing you all to them.  They are also a worth-to-follow on twitter, sharing very nice insightful articles from their own people's experiences as well as mining what is relevant out there.

Friday, January 22, 2016

A master of Mobile: Julian Harty

We have so many amazing people to introduce to you for European Testing Conference 2016 that it is making it hard for us to decide the order in which to share our excitement. So we're picking a second track speaker: Julian Harty.

If you don't know who Julian Harty is, do a google search. You will find he is a very popular keynoter on major testing conferences, and a master of all things mobile. If there's anything around mobile testing (or development for that matter), Julian is one of the go-to-people. His materials online are one of the go-to-sources. 

In addition to being absolutely brilliant in the stuff he shares in his talks, he is also - quoting a friend of mine - "one of the nicest people you can run into in the testing circles". We gave him 30 minute track slot, not a keynote. But we also give him - and all of you - the whole conference for conferring, and in particular open space to create sessions on anything we missed on the scheduled program. Julian is one of the people who will have more stuff to share than we can fit into the two days, and willingness to share it and learn more with everyone of you.

Julian's scheduled session is titled The Symbiosis of Mobile Analytics and Testing. Knowing what this stuff is about, I would say that while mobile focused with mobile insights, there's a lot in this for anyone who has not yet had the fortune of moving over to experience mobile. 

There's still a few more weeks to get your ticket and join us. Don't miss out! 

Tuesday, January 19, 2016

One future of testing and testers from a context of Jesse Alford

There were rumors before, but at Agile 2015 in Washington DC, Elisabeth Hendrickson added a bit to spark my curiosity. Elisabeth is a manager at Pivotal Cloud Foundry, with a few hundred engineers but only two exploratory testers.

In the field of testing, the discussion of tester role, its modern transformations and the future of anyone who identifies themselves as testers is unavoidable. While with European Testing Conference we want to believe that the world of software needs all of our contributions, looking into options and possibilities of personal growth is always encouraged.

With the conference in Feb 11-12th in the lovely city of Bucharest, we're very pleased to offer you a chance of looking into one particularly enchanting context of testing through the eyes of Jesse Alford. Jesse delivers a talk on Everybody Tests: Balanced Teams, Extreme Programming and Exploration. Jesse is one of the two explorers Pivotal Cloud Foundry has.

Jesse Alford travels from San Fransisco, USA to share his lessons, and his presence in Europe might be a rare treat or an opening of opportunities to connect. I’ve been most puzzled with the company that has 200 developers but only 2 testers - or explorers as they call them. How does it really work? What is an explorer, and how would you expect a person recruited to that role to be? When everyone tests, what is left for these rare specialists? What does Jesse mean when he writes that he helps people by learning things?

In addition to delivering his talk, Jesse (just like all our speakers) will be around enabling us to dig deeper into interesting subjects. Will you be there to share with us?





Tuesday, January 12, 2016

Introducing European Testing Conference

The very first European Testing Conference takes place in about a month! You still have a chance to get your ticket and join us this year. With this blog, however, we want to open up a bit more of the ideas and inspirations that have lead us to the conference.

This conference started with a twitter discussion of three people, who have met each other over conferencing: Maaret Pyhäjärvi, Adi Bolboaca and Aki Salmi. The conferences that tend to bring us together are often labeled 'agile'. We wanted one where we could extend the label 'agile' with 'testing' as we knew it from different perspectives: developers, testers, analysts, managers alike.

As the discussion started, we quickly learned there was a lot of common ground in what we wanted to create:
  • A "from community, to community" event that would share and take forward practical aspects of testing
  • Focus on co-creating with speakers over selection from blindly created samples of talks 
  • Balance of testing as testers know it (exploration, as performance) and as developers know it (automation, as artifact creation) and heavy cross-pollination of people of different backgrounds: testing as feedback, something that is too important to be left just for testers but where deep skills in testing are beneficial
  • A conference that was fair to speakers: not making them pay for speaking (enabling a whole bunch of people to speak that we see too rarely) and even paying them for speaking (enabling the best speakers to join)
  • Avoiding debate and focus on dialogue and mutual learning. We can agree to disagree, but understanding others with different experiences is important
  • A traveling conference (different locations every year) with focus on Europe
We're very happy to see the light of day for the 1st release of this conference on Feb 11-12th in Bucharest, Romania.

We believe we are unique in the world of testing conferences. We look up to other conferences that are fair to speakers such as #TestBash run by the wonderful Rosie Sherry in the UK that also have brilliant content. We recognize there are a lot of wonderful options for testing conferences, and aim to create one that truly would bring together testing and software craftmanship communities on themes of testing - a rare mix for now.

Our end result has 26 speakers with scheduled slots with very interesting contents - you'll  hear more about our excitement on speakers in upcoming posts. In addition to scheduled slots, we have reserved time and space for emergent topics. There's so much knowledge there waiting to be shared that we find that Open Space and Lean Coffee is a must.

Will we see you in a month in Bucharest? Follow us on twitter: @EuroTestingConf #EuroTestConf and get in touch. We'd love to hear from you!

A Community Marketing Experiment